The American Lamb Board (ALB) is accepting applications for its Industry Funding Program, which invests alongside industry partners in projects that increase awareness and demand for American Lamb while strengthening the U.S. sheep industry through education, productivity and growth.
For producers and industry organizations, the program offers an opportunity to expand the reach and impact of local promotions, marketing initiatives and educational programs. Multiple funding levels are available for projects of different sizes and scopes, with applications reviewed throughout the year while funds remain available.
“This program allows us to invest directly in the ideas and organizations moving the American Lamb industry forward,” said ALB Chairman David Fisher. “By working together, we can expand our reach, strengthen the industry and create new opportunities for American Lamb.”
Promotion Funding Opportunities
Promotion funding helps industry partners put American Lamb in front of consumers, chefs, retailers and foodservice professionals. Projects should create meaningful opportunities to introduce new audiences to American Lamb, strengthen customer relationships or support sales.
Eligible promotional projects may include:
- Local promotional events, including chef educational brunches, Lamb Jam Dine Arounds and live Lamb Jam chef competitions
- Marketing materials, websites, sales tools, signage and photography that help businesses and organizations promote American Lamb
- Branded retail and foodservice promotions that make American Lamb more visible and accessible to customers
ALB is also developing customizable event toolkits to help industry partners plan and execute community events. Toolkit topics include brunch, on-farm dinner, BBQ, and Lamb Jam (restaurant) themes. These downloadable toolkits will be available on the ALB website by Nov. 1.
Industry Education Funding Opportunities
Industry Education Funding supports programs that advance sheep-industry productivity and growth. Funding may be used for focused educational sessions, conferences, workshops and multi-session programs serving producers and other industry stakeholders.
Who Can Apply?
Industry partners and organizations with an American Lamb promotion or sheep-industry education idea are encouraged to review the program guidelines. Potential projects may connect chefs with producers, create retail promotions, expand marketing resources or provide education with defined learning outcomes.
Funding, Matching and Application Requirements
All funded projects require a dollar-for-dollar cash match. Applications are accepted year-round and must be submitted before project expenses are incurred. Applicants should apply at least 60 days before the proposed start date and review the guidelines for current funding levels, eligible expenses, evaluation criteria and project requirements.
Ready to bring your American Lamb promotion or education idea to life? Review the ALB funding guidelines and download the Industry Funding Program application and resources at https://lambboard.com/funding.